USAF to Take Maiden TV Flight

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Falling short of its recruitment goals for the first time in 20 years, the United States Air Force is planning to triple its annual advertising budget to more than $60 million to support its first national television campaign.
The initial thrust of the campaign, via BJK&E in Irving, Texas, will be next month’s placement of nearly 30 network spots during CBS’ telecast of the National Collegiate Athletic Association men’s basketball tournament.
The Air Force will utilize its current PSAs during the spring, but new commercials will be developed for a $30 million fall campaign starting in October, according to BJK&E...



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