USA Tops '06 Cable Ratings

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NEW YORK USA Network wrapped up 2006 as the top ad-supported cable channel, averaging 2.65 million total viewers in prime time over the course of the year, an increase of 13 percent versus 2005.

According to Nielsen Media Research data, USA also beat all comers in the core demos, averaging 1.2 million adults 18-49 (an 11 percent increase over 2005) and 1.2 million adults 25-54 (a 9 percent year-to-year hike), breaking TNT’s four-year winning streak in those two categories.

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