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Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On Thursday, USA Today's real paper will be wrapped in a fake cover—the one depicted in the 1989 film.
The newspaper cover played an important role in the film: Doc Brown goes into the future and learns from the paper that Marty McFly's future son, Marty Jr.,