Don't miss Brandweek, Adweek's ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register.
Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On Thursday, USA Today's real paper will be wrapped in a fake cover—the one depicted in the 1989 film.
The newspaper cover played an important role in the film: Doc Brown goes into the future and learns from the paper that Marty McFly's future son, Marty Jr.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in