Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The average USA Today reader is 44 years old. But the paper is hoping its audience will soon be text messaging like teenagers—early and often. To help drive that behavior and open up a new revenue stream, the paper will announce this week the launch of an integrated platform combining print and interactive ads in text messages.
Charter advertisers include Citibank, which is promoting a new mobile banking service to customers via new cell phone ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in