USA Today Takes Its Ad Meter Beyond the Super Bowl

Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad. Online voting will take place on Ad Meter’s digital hub in November, with the winners to be announced Dec. 9 at an event in New York.