USA Networks and Sci-Fi Start Media Review

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NEW YORK — USA Networks and its subsidiary cable property the Sci-Fi Channel are looking for a media agency to handle buying and planning.

According to CMR, the two networks spent $20 million-plus in 2000.

Over the past three years, USA Networks and Sci-Fi have used several shops for media planning, including Grey Global Group?s MediaCom and Omnicom?s OMD, both New York.

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