USA Net Extends Blog Outreach

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USA Network is extending its well-received “Characters welcome” branding effort to the blogosphere with the launch of Character Approved, a new Web destination that showcases a collection of network-selected blogs covering various aspects of American culture.

The blog collection, characterblog.com, features posts from 10 prominent bloggers. Contributors include: husband-and-wife team Marc and Sara Schiller, who discuss street art via the site woostercollective.com; Alyse Wax, a TV producer who pens the fashion-centric blog SporkFashion.com; and Matt Jordan, who covers music at youaintnopicasso.com.

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