U.S. Virgin Islands Retains JWT

ATLANTA J. Walter Thompson has successfully defended the U.S. Virgin Islands tourism account, sources said.

The Atlanta WPP Group agency bested three other finalists in a review: crosstown Omnicom Group rival BBDO, Sanna Mattson MacLeod in Smithtown, N.Y., and The Campbell Group in Baltimore.

JWT has held the account since 2001, when then incumbent Ogilvy & Mather closed its Atlanta operations.

Neither the client nor the agency could be reached for comment.

The USVI’s advertising expenditures in 2002 amounted to $7 million, according to TNS Media Intelligence/CMR. The client spent only $1 million on ads in first-quarter 2003.