U.S. Virgin Islands Makes It Official: It’s Ogilvy in Atlanta

ATLANTA-As expected, Ogilvy & Mather has been approved by the governor of the U.S. Virgin Islands as the new advertising agency for the tourist destination.
The $6 million account had been all but awarded to Ogilvy here in mid-October, when USVI tourism commissioner Michael Bornn was unexpectedly fired.
Gov. Charles Turnbull reviewed the decision, then planned to meet with Ogilvy officials when Hurricane Lenny hit the Caribbean. The bad weather forced the cancellation of the meeting, but led to the need for ads to combat negative press. Turnbull released $500,000 to launch a campaign as he made the formal announcement of Ogilvy’s hiring.
Ogilvy succeeds New York’s Lowe Lintas & Partners.
-T.W. Sieber