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Online sales have skyrocketed in the past year thanks, in part, to people purchasing goods they didn’t previously consider buying on the web prior to the pandemic, such as groceries and household essentials.
Driven by this rapid rate of adoption, CRM leader Salesforce forecasts that ecommerce’s footprint will double this holiday season, accounting for 30% of all U.S. retail sales, up from 14% last year.
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