Data & Insights

Online Shopping Set to Surge This Holiday Season

Salesforce expects ecommerce to account for 30% of all purchases, up from 14% in 2019

Total digital sales in the U.S. are forecast to reach an all-time high of $221 billion. Getty Images

By Paul Hiebert

October 1, 2020

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Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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