Online Shopping Set to Surge This Holiday Season

Salesforce expects ecommerce to account for 30% of all purchases, up from 14% in 2019

Total digital sales in the U.S. are forecast to reach an all-time high of $221 billion. Getty Images

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.