U.S. Peanut Farmers Reduce Field to Semifinalists

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Two finalists in the race for the National Peanut Board’s marketing business will be named this week.
The field has narrowed dramatically since the Atlanta-based trade association, representing some 10,000 U.S. peanut farmers, issued a request for proposal last May for what was billed as a $10 million advertising, public relations and promotions account Of the approximately 90 advertising and specialty agencies that responded, six ad agencies remain in the running, four of them still unnamed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in