U.S. Peanut Farmers Reduce Field to Semifinalists

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Two finalists in the race for the National Peanut Board’s marketing business will be named this week.
The field has narrowed dramatically since the Atlanta-based trade association, representing some 10,000 U.S. peanut farmers, issued a request for proposal last May for what was billed as a $10 million advertising, public relations and promotions account Of the approximately 90 advertising and specialty agencies that responded, six ad agencies remain in the running, four of them still unnamed.

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