This Year’s U.S. Open Puts Social Justice Courtside

The tennis event’s 'Be Open' campaign expands on 2020’s push for diversity, inclusion and equity

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In 2020, the U.S. Open used its empty facility in Queens to amplify statements of inclusion and social responsibility. This year, it’s taking those declarations right to fans in the stands.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in