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DALLAS The United States Olympic Committee (USOC) has hired Omnicom’s GSD&M to create a branding platform that will promote the 2004 U.S. Olympic Team, the shop said.
The Austin, Texas-based agency has been charged with developing creative strategy and brand communications, including print and television public service campaigns. There was no review.
Client director of public relations Cheryl Herbert said the current incumbent, Omnicom’s Goodby Silverstein & Partners in San Francisco, was approached about continuing to work with the USOC but declined.
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