In U.S. Mint Condition

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A number of advertising agencies–some the size of David, others, Goliath–are participating in a review conducted by the United States Mint, a part of the Department of the Treasury in Washington, D.C.
In an unusual move, the U.S. Mint has not specified a budget for the 10-year project, called the “Fifty States Circulating Commemorative Quarter Program.”
Sources close to the government review estimated the annual budget at $5-8 million.
Agencies participating in the review include Grey Advertising and Young & Rubicam, both New York, as well as W.B.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in