U.S. Drug Policy Office Says 12-Market Test Is A Success

Phone calls to a national clearinghouse number from 12 major markets have increased 25 percent since the Office of National Drug Control Policy began a pilot anti-drug campaign in mid-January.
The pilot is Phase I of a three-part campaign, which will be backed by $150 million in paid media by the end of 1998, followed by another $195 million annually over four years. The campaign is using ads supplied by various agencies through the Partnership for a Drug-Free America, New York.