U.S. Drug Policy Office Says 12-Market Test Is A Success

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Phone calls to a national clearinghouse number from 12 major markets have increased 25 percent since the Office of National Drug Control Policy began a pilot anti-drug campaign in mid-January.
The pilot is Phase I of a three-part campaign, which will be backed by $150 million in paid media by the end of 1998, followed by another $195 million annually over four years.

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