US Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisis

They believe companies should provide meaningful solutions, not just sell things

A graphic with takeaways from the Edelman Trust Barometer 2020 Report on Brand Trust
The Edelman Trust Barometer 2020 Special Report on Brand Trust and the Coronavirus Pandemic highlights a need for brands to do the right thing. Edelman

People expect the global socioeconomic and political challenges posed by the coronavirus crisis, as well as the existential threats of widespread illness and unprecedented isolation, to be tackled by brands, not just the government.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.