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CHICAGO U.S. Bancorp, the seventh-largest bank in the United States by assets and deposits, has placed its Hispanic advertising and marketing account up for review, according to executives with the company.
The three-and-a-half-year incumbent, Los Angeles-based Enlace Communications, is not expected to defend.
The bank still is considering candidates and no final decision date has been set. One of the Minneapolis company’s general marketing agencies, Heinrich Marketing of Denver, is handling and contracting out Hispanic work on a project basis, according to Alice Perez, the company’s Hispanic market manager.
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