Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The U.S Army today issued a request for proposals for its marketing services account via a Web site that publicizes federal contract opportunities.
Interpublic Group’s McCann Erickson in New York has been lead agency on the business since December 2005.
The assignment includes traditional advertising, digital and direct marketing, media planning and buying, public relations, promotions, and event and multi-cultural marketing, according to the RFP.
Sources estimated total annual revenue at $15-20 million.
The RFP did not specify a revenue total, but projected a marketing communications budget of $150 million to 160 million in the next fiscal year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in