U.S. Army Extends McCann Worldgroup Relationship Through Summer 2017

Meanwhile, its review slogs on

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The U.S. Army has extended McCann Worldgroup's contract for recruitment advertising services through September 2017, nearly a year and a half past its original expiration date.

This development does not derail the Army's ongoing advertising review. In fact, the extension, known as a modification, ensures that Worldgroup will be on board to handle assignments during the agency evaluation process.

"The modification provides the means to deliver services due to additional funding provided by the Army as well as ensure there are no gaps in contract support," Army representative Daniel Elkins said.



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