US Airways Takes To Streets In Battle For Philly

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In an effort to defend its hub and return to profitability, US Airways has taken to the streets of Philadelphia with a guerrilla campaign aimed at beating back-market newcomer Southwest Airlines.

The Arlington, Va.-based carrier is touting its restructured pricing, which includes low fares—not something it’s known for—as it seeks to counter Southwest’s May 9 arrival at Philadelphia International Airport.

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