How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
It was a burp heard around the world. In one of the first Coca-Cola commercials unveiled last January by Berlin Cameron/ Red Cell, Penelope Cruz, dressed in a tank top and jeans, gulps down a bottle of Coke in one long, thirst-quenching chug and lets a belch slip, coyly smiling to onlookers as she wipes her lips.
The spot was one of the first in the “Real” campaign, Coke’s largest advertising effort since now-president and COO Steve Heyer arrived at the company in 2001.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in