U.S. Agency of the Year: Berlin Cameron/Red Cell

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It was a burp heard around the world. In one of the first Coca-Cola commercials unveiled last January by Berlin Cameron/ Red Cell, Penelope Cruz, dressed in a tank top and jeans, gulps down a bottle of Coke in one long, thirst-quenching chug and lets a belch slip, coyly smiling to onlookers as she wipes her lips.

The spot was one of the first in the “Real” campaign, Coke’s largest advertising effort since now-president and COO Steve Heyer arrived at the company in 2001.

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