U.S. Agencies Good Bets to Win at Cannes: Burnett’s Gunn Predicts Robust Showing

CHICAGO – Donald Gunn, Leo Burnett’s senior vp/corporate director of creative resources and chief prognosticator, predicts the U.S.’s dry run at Cannes is about to end.
The Burnett veteran, who has compiled a reel of potential Lion winners at the International Advertising Festival for the past seven years, believes that for the first time in a number of years, U.S. agencies will do well at the show, which begins June 21. Of the 60 spots from around the globe he’s put on this year’s reel, 18 are from the U.S. and include everything from the quirky Black Star Beer from Wieden & Kennedy, Portland, Ore., to the hilarious Lee Jeans spots from Fallon McElligott, Minneapolis.
‘All the U.S. entries on this reel should win a Lion,’ Gunn said. ‘I think the U.S. will do extremely well this year. There just seems to be a wealth of strong creative. I’m not really sure why.’
Gunn said he usually can point to a specific factor, such as the economy, to explain why a region may come up stronger in one year over another. But there doesn’t seem to be a consistent factor this year.
Other top contenders from the U.S. according to Gunn include: BBDO/N.Y.’s Pepsi ‘Playground’ spot; Burnett’s McDonald’s ‘Showdown’ spot; Chiat/Day’s TV Guide spot titled ‘Great Times’; Wieden & Kennedy’s Nike’s advertising targeting women; and DDB Needham/N.Y.’s New York Lottery ads.
Copyright Adweek L.P. (1993)