Data & Insights

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020

The presidential election and Summer Olympics will boost ad spending

a dollar bill being inserted into a piggy bank shaped like a building
Addressable TV should see the largest boost, with Winterberry Group predicting a 44% increase to $2.9 billion. Sources: Getty Images, Olympics

By Erik Oster

January 17, 2020

Advertising and marketing spending is poised for substantial growth in 2020.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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