Upwork Makes the Case for Sourcing Talent Globally

Now that we've proven that remote workers do work, Patrick Holly suggests a new way forward

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We might be a year-and-a-half into the pandemic and working remotely, but many employees still feel the need to prove they’re actually working.

Patrick Holly, executive creative director of the freelancing platform Upwork, encouraged managers to end that way of thinking and let the actual work speak for itself during the Using the Hollywood Model to Build Creative Teams at Scale session of Brandweek.

“Working remotely comes with a certain stigma,” Holly told moderator Kelsey Sutton, Adweek’s streaming editor.



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