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Mobile advertising upstart JumpTap has launched tapMatch, a new product which enables brands to run text and graphical ads on mobile content pages via an automated, auction-based platform—which the company has likened to Google’s AdSense platform.
Brands using tapMatch can bid to run ads timed to specific keywords or content categories across numerous mobile Web sites, including the portals managed by wireless carriers Alltel and AT&T as well as select mobile content sites like Eonline.com and iVillage.com.
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