Upshot Puts On P&G Cosmetics

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Continuing its push to find new ways and resources to help it react to the market more quickly, Procter & Gamble has added promotional marketing agency Upshot here to its roster.
Upshot president John Kelley said his shop has been designated “an agency of record for marketing innovation” for P&G’s three cosmetics brands: Cover Girl, Max Factor and Oil of Olay Color Collection.
Kelley declined to delineate specifics of the assignment other than to say it flows from the Organization 2005 initiative P&G executives detailed at the company’s shareholders meeting in October.

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