UPS to Sponsor CNN's 'On the Rise'

ATLANTA UPS will begin sponsoring “On the Rise,” a weekly segment on CNN that profiles successful small businesses, on Jan. 12, the company said.

The four-minute segment will air each Wednesday during the NewsNight With Aaron Brown program, CNN’s flagship evening newscast.

UPS has agreed to be title sponsor of 21 of the 52 episodes of “On the Rise” that CNN plans to broadcast this year. The Atlanta-based company will be mentioned at the beginning and end of each segment as title sponsor.