UPS Narrows Down Global Review

UPS has narrowed the field in its global review of creative and media duties, with plans to visit eight creative shops later in the month, sources said.

Based on those chemistry meetings, client executive will then select three or four finalists to pitch the business, said sources. UPS typically spends nearly $200 million globally on marketing each year, including more than $100 million in the U.S.

Sources identified the creative shops as WPP Group units Young & Rubicam, JWT and Ogilvy & Mather; Havas units Euro RSCG and Arnold; Publicis Groupe-backed Bartle Bogle Hegarty; Omnicom Group’s TBWA; and Interpublic Group’s The Martin Agency, the U.S incumbent whose international partner is said to be sister shop Draftfcb.

The agencies, which emerged from a pack of more than 20 shops that answered a client questionnaire, either declined to comment or could not immediately be reached. AAR in London, the consultancy managing the search, and the Atlanta-based UPS also could not be reached.

UPS confirmed the review in April, saying that it included global advertising, media buying, relationship marketing and digital duties. Martin, which also handles domestic media duties, was invited to participate but other roster shops, including IPG units McCann Erickson, Universal McCann and MRM, which primarily work on the business in overseas markets, were not.

Nielsen Business Media