UPS Launches Global Search

UPS today said it has begun a global a review of its ad account.

All told, UPS domestic major media spending topped $100 million last year, down roughly $30 million from 2007, per Nielsen. Global spending was not immediately available, but sources estimated a budget of approximately $200 million.

According to a client statement, the review will cover “global advertising, media buying, relationship marketing and digital services.”

The AAR Group consultancy in London is leading the search.

UPS domestic incumbent The Martin Agency in Richmond, Va., an Interpublic Group shop, has been invited to participate along with an “an Interpublic Group solution,” the client said.

Not included in the search, per the client, are roster shops McCann Erickson, Universal McCann and MRM, all units of IPG.

“We value the relationships that we’ve had with our current agencies and we’re proud of the work that McCann Erickson has done on UPS’ behalf. We appreciate their years of good service,” said Christine Owens, client svp, communications and brand management. “We want to explore new approaches to maximizing the impact of our communications in today’s complex media environment.”

A rep for McCann late Friday declined comment. Martin execs could not immediately be reached.


Source: Adweek.com