UPS CHANGES LOGO AFTER 43 YEARS

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

UPS last week unveiled a new, sleeker emblem by FutureBrand in New York, replacing the 1960 design of a string-wrapped parcel sitting atop the carrier’s shield. The new logo more closely resembles a metal shield, with gold lettering and outline. An estimated $20 million effort touting the change includes a TV and print campaign by IPG’s The Martin Agency in Richmond, Va. The work features the phrase, “Synchronizing the world of commerce.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in