UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

The 'Juntos Imparables' campaign showcases the brand's deeper purpose

The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the financial impact is especially pronounced: Per recent data analysis, 32% of Latinx-owned small businesses permanently shuttered during the first month of lockdown. Now, 5 million Latinos are at risk of bankruptcy.