UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

The 'Juntos Imparables' campaign showcases the brand's deeper purpose

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The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the financial impact is especially pronounced: Per recent data analysis, 32% of Latinx-owned small businesses permanently shuttered during the first month of lockdown. Now, 5 million Latinos are at risk of bankruptcy.

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