Diversity, Equity and Inclusion

UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

The 'Juntos Imparables' campaign showcases the brand's deeper purpose

J Balvin signing a UPS box
UPS is releasing a limited-edition box designed by Mexican graphic designer and illustrator Luis Pinto.UPS/The Martin Agency
By Shannon Miller

June 23, 2021

The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the financial impact is especially pronounced: Per recent data analysis, 32% of Latinx-owned small businesses permanently shuttered during the first month of lockdown. Now, 5 million Latinos are at risk of bankruptcy.

Shannon Miller

Shannon Miller is Adweek's Creative and Inclusion Editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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