Upper-Income Tightwads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A populist might ask, what is the point of having upper-income consumers if they don’t spend their cash when the economy needs it most? BIGresearch polling conducted last month shows respondents with household income of $100,000-plus are more apt than people in general to be planning some big-ticket purchases in the next six months. As you can see in the chart here, though, the differences are relatively modest.

A rocky stock market-plus a housing market that looks capable of getting even worse before it gets better-has left well-to-do people feeling they’re not so well-to-do after all.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in