Uplifting Bra Ads

A vintage spot is more provocative than one from sexy specialist Victoria's Secret

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s safe to say that, even today, nice girls don’t dream of hanging out in a pool hall while wearing only a bra. Contemporary lingerie ads usually look a lot more like the one at the very bottom of this page—fleshy, of course, if not exactly surprising.

But in 1963, when the ad below (scroll down to see it) ran in the pages of Life magazine, nice girls were indeed surprised—specifically, by a rather immodest scenario (one of many) from the creative mind of Kitty D’Alessio, working as a Manhattan copywriter decades before she’d become president of Chanel.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in