Brand Marketing

Uplifting Bra Ads

A vintage spot is more provocative than one from sexy specialist Victoria's Secret

Headshot of Robert Klara

By Robert Klara

April 21, 2011

It’s safe to say that, even today, nice girls don’t dream of hanging out in a pool hall while wearing only a bra. Contemporary lingerie ads usually look a lot more like the one at the very bottom of this page—fleshy, of course, if not exactly surprising.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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