Uphill Battle For Halliburton Ads

In new ads by The Richards Group in Dallas, Halliburton battles reams of negative PR with employee testimonials about how proud they are to work for a company that’s pilloried by critics as a war profiteer. The campaign has come just as family members filed a lawsuit in California over the deaths of Halliburton employees in an Iraqi ambush. (The firm has lost 68 employees or contractors to the war.) The suit may undermine the words of CEO David Lesar on the Halliburton Web site: “The campaign is focused on the thousands of Halliburton employees who every day go places no one else will go and do things no one else can do.