Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Broadcast network sales executives believe upfront negotiations for every broadcast network will be completed by the end of this week, in an upfront that moved more rapidly than last year once it got started.
ABC, the last of the Big Four networks to begin its negotiations, is well on its way to completion, with more than 50 percent of its upfront business done. The network is reportedly getting the average 10 percent cost-per-thousand increases in prime time that it was holding out for, with some of the other dayparts selling at even higher double-digit CPM increases.
It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in