Upfront 2003: Movies

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It’s not a bad time to be in the movie business, all things considered. In times of conflict, consumers crave catharsis in comedy, and distraction in drama, drowning their sorrows with artificially flavored popcorn butter. With the combined effects of skyrocketing ticket prices and escapism-seeking Americans going to the movies in record numbers, film studios are faring well in an environment that’s murky for most marketers.

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