UPFRONT 2: Programming Report - Syndicators Exit Upfront Smelling

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By Michael Freeman





Like a Rosie Emmy-winning talk show sets tone for the market’s rich pricingTo the rich go the spoils. ‘A-list’ syndicated series, such as King World’s Wheel of Fortune, Jeopardy! and The Oprah Winfrey Show, own the best time-period real estate, allowing them to dominate each upfront ad sales market.

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