UPFRONT 1997: Personal Computers

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Print ads give way to TV image spots that zero in on techies in search of solutions





The long-awaited high-tech marriage of the computer and the TV hasn’t been consummated yet, but that won’t stop PC makers from touting their brands and new-product offerings on the small screen.





The advertising strategies of major PC manufacturers such as Packard Bell, IBM and Gateway have undergone a major shift over the past 12 months, moving away from stats-laden print executions in favor of heavy spending on brand-based TV ads....

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