Updated: WPP Group Acquires Blue State Digital

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The digital agency behind President Barack Obama’s wildly successful grassroots fundraising campaign leading up the 2008 election has been acquired by ad-holding company WPP Group, both parties confirmed today.

Word of the deal leaked out Wednesday.

In addition to the Obama campaign, Blue State has worked for a wide array of media companies, and cultural and charitable organizations, including HBO, Hearst, the Bill and Melinda Gates Foundation, the American Red Cross and Carnegie Hall. According to Sky News, the agency, which is based in Washington, D.C.

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