Updated: UPS Launches Global Search

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NEW YORK UPS today said it has begun a a review of its global ad account, worth an estimated $150-200 million.
 
UPS domestic incumbent The Martin Agency in Richmond, Va., an Interpublic Group shop, has been invited to participate along with an “an Interpublic Group solution,” the client said. UPS’ domestic major media spending slightly topped $100 million last year, down roughly $30 million from 2007, per Nielsen.
 
In a statement, the client said current roster shops McCann Erickson, Universal McCann and MRM, all units of IPG, will not be included in the review.
 
According





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