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Omnicom’s PHD Worldwide named Scott Hagedorn CEO of PHD USA, effective Jan. 1, replacing Matt Seiler, who left this summer to become global CEO of Interpublic’s Universal McCann.
Hagedorn inherits a smaller role, as Seiler had been responsible for all of North America. He joins comes from sibling media shop OMD, most recently as managing director, East Coast region.
Jen Neal, most recently PHD USA’s executive vp, managing partner, had been offered the even more diminished role of president, but declined and is leaving the company, according to sources with knowledge of the situation.
It could not be immediately determined who would assume Neal’s role.
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