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Omnicom Group’s BBDO today said it has cut 189 staffers across its North American operations “in response to some lost client accounts (e.g., Pepsi in the U.S.) and reduced planned levels of activity on some clients.”
That cut, based on Adweek estimates, equals approximately 5 percent of the New York-based agency’s N.A. staff.
The layoffs come amid confirmation that BBDO parent Omnicom is trimming less than 5 percent of its worldwide staff of 70,000. In a statement, an Omnicom rep said: “Given current economic conditions, our companies have reviewed their staffing levels as they relate to their current business requirements.
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