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NEW YORK Hewlett-Packard has selected Omnicom Media Group to handle global media duties across the company’s four divisions after a review.
In addition, HP has hired a team of Omnicom agencies to handle global marketing services duties for the company’s Technology Solutions Group, also after a review. The winning team included Rapp Collins, OMG and Goodby, Silverstein & Partners, per sources.
HP confirmed hiring Omnicom for its media and TSG assignments — but did not specify which agencies would work on those businesses — in this statement late Friday:
“The company has chosen Omnicom Group for media strategy, planning and buying services during a recent agency review process.
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