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NEW YORK Independent agency McKinney in Durham, N.C., has won creative duties on Nationwide Insurance’s ad account, the client has confirmed.
Nationwide, which last year spent more than $210 million in major measured media, launched the review in December.
Competing against McKinney for the business were: MDC Partners’ Kirshenbaum Bond + Partners in New York; Interpublic Group’s Carmichael Lynch in Minneapolis; and the incumbent, IPG’s TM Advertising in Dallas.
“We are pleased to welcome McKinney as our new partner in supporting the Nationwide brand,” said Jennifer Hanley, svp, marketing services for Nationwide, in a statment.
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