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Paris-based yogurt maker Groupe Danone still has not officially confirmed any of the winners in its multi-market review of media assignments, but sources say the client has now told the contenders, at least informally, of the outcome for all of the contests.
In terms of measured media, MPG fared best, retaining more than half of the client’s total estimated $500 million global business, including its home market of France, where Danone spends more than $200 million annually, per sources.
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