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NEW YORK Hilton Hotels’ Embassy Suites has selected Omnicom Group’s BBDO in Atlanta to handle creative duties on its ad account after a review, the client has confirmed.
The other finalists were Publicis Groupe’s Saatchi & Saatchi here, Omnicom’s GSD&M Idea City in Austin, Texas, Interpublic Group’s DraftFCB in San Francisco, independent Amalgamated in New York and the incumbent, Omnicom’s TBWA\Chiat\Day in New York.
“We set out to find a creative agency partner that would help us uncover the emotional heart and soul of Embassy Suites,” said John Lee, client vp, brand marketing and communications, in a statement.
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