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A creepy new print campaign from West & Vaughan presents the unseen to emphasize the invisible threat of radiation.
In newspaper, magazine and direct mail pieces breaking this week for anti-nuclear advocacy group NC Warn, the Durham, N.C., shop uses stark, monochromatic stills (see below) to warn the public about Carolina Power & Light’s plans to make Wake County’s Shearon Harris nuclear waste site the largest in the country.
“In North Carolina, things are pretty quiet,” reads copy accompanying an empty field beneath ominous clouds.
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