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BOSTON Via is launching its first major integrated campaign for the LoJack stolen vehicle recovery system since adding the account last summer. TV, print and online elements are all in the mix.
Spots feature dark, arty direction by Ramaa Mosley and a brooding piano score. They tell stories of people’s everyday experiences with LoJack, focusing on car and motorcycle recovery and the resulting piece of mind. One ad shows a middle-aged couple stranded in the wilderness at night after their Viper gets pinched.
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