The Untargeted

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Once upon a time I was a regular person. No focus groups studied the food I ate, the clothes I wore or the entertainment I enjoyed. No marketers analyzed my every move. No surveys tracked my spending. No telemarketers called.

I was a kid. And I was left—blessedly—alone.

Marketing was more primitive during my childhood.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in